Praxima.
The Chief AI Officer for service businesses

AIshouldberunninghalfyourbusinessbynow.

The after-hours lead that goes cold. The six tools that don't talk. The competitor who somehow always replies first. We install your Chief AI Officer to close every gap, the same system that already runs our own service business. Built for owners doing $500K to $30M.

See if Praxima fitsHow it works
Built in Southwest Florida/Working nationwide

The AI Readiness Diagnostic

Find the constraint holding your operation back.

The same diagnostic Gabriel runs inside the $7,500 Assessment. Eight questions, two minutes: your score, how you rank against operators your size, and the one thing to fix first.

Your company

What is your company's annual revenue?

Sites and systems we built

Down to Detail
Meda Med
McGhee Charters
SWFL PHCC

The messy middle

You don't have a year to figure out where AI fits.

If you're doing $10M to $30M

Eight tools, none of them talking.

  • You know AI is the next leg of growth. Your team can't agree on what to automate first.
  • A full-time CTO costs $300K and won't sign for less.
  • Every consultant who pitches you wants to sell software, not solve the problem.

If you're doing $500K to $3M

Leads come in at 9pm and disappear by morning.

  • Your site is from 2019 and looks it.
  • You're paying HomeAdvisor for leads you should already own.
  • Every operator in your market is fighting for the same Google reviews you are.

Two products. One brand.

Pick the one your company is sized for.

Both products carry the same thesis: install systems, train the team, get out of the way.

For owner-operators / getting online to $3M

Contractor OS

A complete website, built for you, not another template to wrestle with. Five pages that earn their keep: home, services, about, reviews, and contact. Underneath, the AI does the chasing: it answers new leads in under 90 seconds, replies to your Google reviews, and prices quotes as you grow. Built and live in seven days. Kept current every month.

Three rungs, same build, you climb the monthly as you grow. Website gets you a professional site kept live at $60/mo. The $499 Starter adds instant lead alerts and missed-call text-back at $297/mo. The $1,997 Foundation adds the AI that answers every lead in under 90 seconds and handles your reviews, at $497/mo.

Website$497$60/mo

A professional five-page site, built for you, hosted and kept live, with SSL and your own domain included and yours to keep. The simplest way to get online. Add lead capture and AI when you are ready.

Starter$499$297/mo

Everything in Website, plus instant lead alerts and missed-call text-back so you catch the after-hours lead. The AI that answers for you is the Foundation upgrade.

Foundation$1,997$497/mo

A bigger, more built-out site, plus the AI that answers every lead in under 90 seconds, AI review replies, and a basic dashboard. Expand with add-ons as you grow.

You see and approve your site before go-live. Deposit refundable until then.
Start your buildSee the $499 Starter

Start at $60/mo with a professional Website, add lead capture and AI whenever you are ready, or send Gabriel the details first. Expand with add-ons like AI customer support, voice AI, SEO, Google Business setup, and a branded dashboard as you grow.

For CEOs / $10M to $30M

Fractional CAIO

Strategy. Transformation. Education. The Chief AI Officer your company needs without the $300K hire. Gabriel leads the room and builds what he designs.

Start with a paid Assessment that maps where AI actually pays off. Most operators turn that blueprint into an ongoing engagement once they can see the numbers.

Start here
AI Readiness Assessment$7,500One time

A two-week assessment that maps exactly where AI pays off in your business, scored and prioritized. Most operators start here, and it is the blueprint every engagement is built on.

AI Quick Win$2,997One time
Ongoing CAIOfrom $10Kper month

Standard, Pro, and Enterprise engagements, scoped after your Assessment. We embed as your Chief AI Officer and scale the systems from there.

We guarantee deliverables, not outcomes.
Send a request

Gabriel reviews every request himself and replies by email.

The operator

I run a service business for a living.

GT

Gabriel Turano

Founder. Strategy, build, operations.

Gabriel is the founder of Down to Detail, SWFL home care across eight service lines (cleaning, painting, home watch, window cleaning, paver sealing, car detailing, commercial, and construction clean-up). Scaled to 600+ homes in the first seven months.

Seven years working in video editing, technology, and workflow design before Down to Detail. That background is why the AI he built for DTD actually frees the operator more than 35 hours a week (lead intake, quote generation, review automation, scheduling).

downtodetail.app, the cleaning-industry platform that runs it (and now helps other operators with scheduling, routing, financing, and AI assistance), was built by Praxima.

At Praxima he reads every request, owns the strategy, and builds every install himself. The person you email is the person who does the work.

Proof

We run this playbook on our own company.

SWFL home care · 8 service lines01

Down to Detail

AI-enabled operations across cleaning, painting, home watch, window cleaning, paver sealing, car detailing, commercial, and construction clean-up across Naples, Bonita, Fort Myers, and Estero. Every system Praxima sells was installed here first: AI lead intake, quote generation, review automation, and scheduling. downtodetail.app, the platform that runs the whole company and the cleaning-industry SaaS we now offer to other operators, was built by Praxima.

600+

homes scaled in first 7 months

8

service lines, one crew

35+ hrs

freed per week by the AI stack

Selected work

Sites we have built.

Service businesses across Florida, designed, built, and launched by us. Click any one to see the whole page.

Down to Detail

Home services, Southwest Florida

Home care brand and online booking platform.

Meda Med

Telehealth, direct to consumer

Telehealth brand and online visit flow.

McGhee Charters

Boat charters, Naples

Charter site with a real deposit checkout flow.

Plumbing by George

Plumbing, Bradenton

Heritage rebrand for a second-generation plumber.

Accurate Gas and Plumbing

Gas and plumbing, North Port

Full trade-services site with lead capture.

SWFL PHCC

Trade association

Member association site redesign.

Approach

Two products. Two timelines. One discipline.

We sell systems plus training. Never custom code as a deliverable. The day we become a dev shop is the day this stops working.

Fractional CAIO

STE
01

Strategy

We measure your team's AI readiness. We map the two or three workflows worth automating first. You leave with a 30-day plan, not a deck.

02

Transformation

We build. CRM glue, dashboards, automations, an internal AI agent that lives in your Slack and remembers everything.

03

Education

We train the team to run it. They own the workspace. We stay on as the Chief AI Officer you didn't have to hire.

Contractor OS

7-day install
01

Day 0

You send us a note. We mock up your new site before we even reply.

02

Day 1

One call. Demo. Pitch. Sign. No second meetings. No proposals to chase.

03

Day 2 to 7

We ship the site, wire the AI lead capture, hand you the keys. After-hours leads stop disappearing.

Questions

The ones we get asked first.

A capable Chief AI Officer hire costs $250K to $400K plus equity, takes nine months to land, and won't sign with a $15M service business that doesn't have a tech org. We are the Chief AI Officer for the company that doesn't have one yet. When you outgrow us, hire one. We'll help you write the JD.

Ready?

Install your Chief AI Officer.

Gabriel reads every request himself. You'll know fast if Praxima fits. We'll know just as fast if you're the right operator for us.

Send a requestOr look at products

No pitch deck, no pressure. If Praxima isn't a fit, Gabriel will tell you in his reply.

Built in Southwest Florida. Working with operators nationwide.